Next generation of responsive design

Responsive design will continue to dominate because it is one of the most effective ways of achieving a good UX.

CSS media queries offer websites flexibility and allow them to adjust according to the different devices the site is being accessed on.

In April 2016, Google changed its ranking algorithm to prioritize websites which have optimized content and throughout the next year, we’ll see companies hurrying to re-boost their Google ranks.

As website providers, we must accept the situation, though, that there’s not a one size fits all situation here. I do believe that offering fewer options, less responsive views, conversions of those websites will go up.