There are pros and cons to long-scrolling websites. All in all, we do see more and more long-scrolling websites, mainly to the success of seemingly bottomless websites like Facebook, Twitter, or Instagram.
Facebook, Twitter, and Instagram allow users to scroll for hours, constantly seeing new content. As a human race, we’re used to the action now. Many sites are doing away with menus and tabs and instead of putting everything on one, long page. The site can be broken up with images, typography, and videos to add some excitement to the experience.
Better keep on scrolling.